Intel x Ferrari Challenge
Intel-powered technology is the force behind many of today’s most exciting and future-facing projects. When we decided to bring Artificial Intelligence solutions to revolutionize auto-racing, we partnered with Ferrari, one of the sexiest brands to ever do it. We had the opportunity to showcase the initial research in the field at one of the most prominent AI conferences — the Intel AI Devcon in San Francisco. It was essential to create a compelling film that would inspire the elite AI scientists and developers, while maintaining a critical level of technical accuracy.
ROLE: CREATIVE DIRECTOR
AGENCY: AGENCY INSIDE
CLIENT: Intel AI / Ferrari
